I recently worked with a client who was trying to compare her website and Facebook page. The metric she wanted to look at was visits but that caused several problems because people interact with these two channels very differently. Exposure to content...
That's right, researchers have determined that it's possible to be legitimately addicted to the social network. Find out if you've got the itch...
If you score "often" or "always" on at least four of the six items, in the eyes...
A friend’s post in Facebook caught my eye:
“I know everything.”
...
Thank you to all that were able to participate in the Facebook Analytics webinar this week. If you were not able to join, we appreciate your interest and hope you enjoy the attached Facebook Analytics Webinar...
With more than 140 million users in the US, Facebook has become a powerful marketing and communication platform. Unfortunately for marketers who want to understand the impact of their Facebook presence, Facebook is not easy to measure. Using Facebook Insights (the...
