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Did you know that there’s a whole library of easy-to-use Google Analytics plugins for Excel? I didn’t think so! There’s a collection of plugins that connect the Google Analytics API to various tools available in Google’s App Library...
I’ve worked with companies at many different stages of analytics maturity. Some have the ability to do multi-channel analysis, others are still working on building confidence in their online data. A lot of people think that you have to go through some...