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If your organization doesn’t trust the data being collected and reported on, your analytics program will never be successful. In our experience, this is the most common roadblock that organizations face due to a mishandled or outdated implementation. Our experts can help you fix the foundation and have you trusting the data again in no time.
With our industry-first Confidence Audit, we help you to identify areas for improvement within your analytics and online marketing programs. Ultimately, we want you to be confident that the necessary tools, processes and people are in place to reach your goals efficiently and cost-effectively.
Our audit starts with our team sitting down with your stakeholders to understand the existing pain points and goals for your organization. From there, we typically review the following:
We’ll take a look under the hood to see how everything is currently set up, from tagging, to the user interface and everything in-between.
Data Validation and Gap Analysis:
We’ll take a look at data integrity, feature usage, naming conventions, tracking strategies and more to provide all of the necessary recommendations.
Profile and Report Analysis:
What you send out to the organization is extremely important to the success of your program. We’ll review your existing reports, profile design and data structures, and provide our expert feedback.
Best Practices Review:
We are vendor neutral and focused on the entire ecosystem of your analytics program, which is a key differentiator for us. Having been in this business since 2002, we have a plethora of experiences and best practice recommendations to pull from as we work with you on this project.
The final deliverable will document all of our findings and provide you with the examples you need to fully understand and execute on our recommendations. If you don’t trust your data, this service is for you.