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Web Analytics Glossary
Abandonment - Abandonment describes the process of a website user leaving the site in question prior to completion of a specific task that was being attempted.
Apache - Apache is a free, open-source web server software system that is pervasive on UNIX, Linux, and similar operating system types. It is also available for Windows and other Operating Systems.
Authentication - Technique by which access to Internet or intranet resources requires the user to enter a username and password.
Average Time Spent on Site - Average session length per visit during the time frame in question.
Average Page Views per Visitor - The number of pages each visitor looks at on average.
B2B - business that sells products or provides services to other businesses.
B2C - business that sells products or provides services to the end-user consumers.
Bandwidth - The amount of data that can be transmitted along a communications channel in a fixed amount of time. For digital devices, the bandwidth is usually expressed in bits per second (bps) or bytes per second, where 1 byte = 8 bits.
Browsers - A browser is actually more accurately termed a user agent. In other words, it is whatever software was used to access your website. This will usually be things like "Explorer" (for Microsoft Internet Explorer) and "Netscape" (for Netscape Navigator), but will also commonly be things like "Googlebot" (an automated robot that scours the web for website content to include in its search engine).
Bytes - A byte is a unit of information transferred over a network (or stored on a hard drive or in memory). Every web page, image, or other type of file is composed of some number of bytes. Large files, such as video clips, may be composed of millions of bytes ("megabytes"). Since website and server performance is heavily affected by the amount of bytes transferred, and web hosting providers often charge according to this measure, it is very important for site owners to be aware of and understand. One byte is equal to 8 bits where each bit is either a one or zero. Common terms incorporating the word "byte" are:
· Kilobytes - 1,024 bytes
· Megabyte - 1,048,576 bytes
· Gigabyte - 1,073,741,824 bytes
CGI Script - A CGI script is a program written in one of several popular languages such as Perl, PHP, Python, etc., that can take input from a web page, do something with the data, and produce a customized result (among many other possible uses). CGI scripts are widely used to add dynamic behavior to websites and to process forms.
Cache - A temporary storage area that a web browser or service provider uses to store common pages and graphics that have been recently opened. The cache enables the browser to quickly reload pages and images that were recently viewed.
Click-through - The act of a user clicking a link to another website from your site. For example, when a user clicks an image map on your site to go to your business partner's website. Click-through rates are one measure of the effectiveness of website elements.
Code - Anything written in a language intended for computers to interpret.
Color Palettes - This report tells you the number of colors that visitorsâ€™ monitors support. This information is important when designing graphics for your site.
Conversion rate - The key metric to evaluate the effectiveness of a conversion (often, sales) effort, reflecting the percentage of people converted into buyers (or subscribers, or whatever action is desired) out of the total population exposed to the conversion effort. For web sites, the conversion rate is the number of visitors who took the desired action divided by the total number of visitors in a given time period (typically, per month). For email marketing, the conversion rate is the number of people who take an action divided by the total number of people who received the email. (Multiply these numbers by 100 to express the results as percentages.)
Cron Job - A "cron job" is a scheduled task under a UNIX-type operating system. "cron" is a daemon, or program that is always running. Its function is similar to the Windows Scheduler.
Cookie - A small amount of text data given to a web browser by a web server. The data is stored and returned to the specific web server each time the browser requests a page from that server. The main purpose of cookies is to pass a unique identifier to the website so that the website can keep track of the user as they step through a website. For example, a protected site may store a temporary identifier in a cookie after you successfully log in, indicating that you are an authorized user. The name cookie derives from UNIX objects called magic cookies. These are tokens that are attached to a user or program and change depending on the areas entered by the user or program. Cookies are also sometimes called persistent cookies because they typically stay in the browser for long periods of time.
Cookies - Persistent Client-State HTTP Cookies are files containing information about visitors to a web site (for example, browser type and visitor preferences). During the first visit to a web site, the server records this information in a text file and stores the file on the visitor's hard drive. When the visitor accesses the same web site again, the server looks for the cookie and can configure itself based on the information stored on the cookie.
DNS Lookup - (Reverse DNS Lookup) The process of converting a numeric IP address into a text name.
Daemon - A daemon is any program under a UNIX-type operating system that runs at all times. Common daemons are servers (such as Apache or an FTP server) and schedulers (such as "cron").
Directory - A directory is a virtual container for holding computer files. It is not merely a list of items, as the name would imply, but rather a key building block of a computer's storage architecture that acutally contains files or other directories.
Direct marketing - any direct communication to a consumer or business recipient that is designed to generate a response in the form of an order, a request for further information, and/or a visit to a store or other place of business for purchase of a specific product(s) or service(s).
Domain - A domain is a specific virtual area within the Internet, defined by the "top level" of the address or URL (Uniform Resource Locator). The top level is the end of the address; example: "whitehouse.gov". In this example, the top-level part of the domain is ".gov", indicating a US government entity. The "whitehouse" part is the second-level domain, indicating where within the ".gov" domain the information in question is to be found. Other common top-level domains include ".com", ".net", ".uk", etc.
Domain Name - The text name corresponding to the numeric IP address of a computer on the Internet.
Domain Name System - (DNS) An Internet addressing system that uses a group of names that are listed with dots (.) between them, working from the most specific to the most general group. In the United States, the top (most general) domains are network categories such as edu (education), com (commercial), and gov (government). In other countries, a two-letter abbreviation for the country is used, such as ca (Canada) and au (Australia).
Download - To retrieve a file or files from a remote machine to your local machine.
DynamicURL - Dynamic URL is a term for a web address created on-the-fly by a special type of web server software generally called an "application server". Application servers are often used for e-commerce shopping cart systems. When the application server delivers content to a visitor, the URL recorded in the webserver log file typically contains the actual binary name used by the application server, followed by a list of parameters used to generate the content.
E-commerce - The action of buying online or establishing an online store-front. Also, using technology to speed up and make more efficient the transaction of commerce at all stages of the process from production to delivery.
ELF - The ELF is the E-commerce Log Format, a format developed to allow the analyze of shopping cart usage behavior in conjunction with normal website visitor behavior.
E-mail append - the process of adding an individualâ€™s e-mail address to that individual's record inside a marketerâ€™s existing database. This is accomplished by matching the marketerâ€™s database against a third-party, permission-based database to produce a corresponding e-mail address.
Encryption - The process of encoding information so that it is secure from other Internet users.
End User - The final user of the computer software. The end user is the individual who uses the product after it has been fully developed and marketed.
Entry Pages- The number of times that each page was viewed first on a visitors' click path to your site. Typically, the root page should be very high, if not highest, on the list.
Error - Errors are defined as pages that visitors attempted to view, but that returned an error message instead. Often these errors occur because of broken links (links to pages that do not exist anymore) or when an unauthorized visitor attempts to access restricted pages (for example, if the visitor does not have a password to access the page).
Error Code - Please see the definition of Status Code.
Exit Pages - The number of times that each page was last on a visitors' click path to your site.
File Type - A File Type is a designation, usually in the form of an extension (such as .gif or .jpeg), given to a file to describe its function or the software that is required to act upon it. More generally, file types can be grouped into image file types (such as .gif, .png, .jpeg), text file types (such as .doc or .txt), and many others.
Firewall - A security device placed on a LAN (local area network) to protect it from Internet intruders. This can be a special kind of hardware router, a piece of software, or both.
First Time Sessions - The number of times unique visitors came to your website during a specified time period, not having visited before that period. These visitors are identified by cookies.
First Time Unique Visitor - The number of Unique Visitors to your website that had not visited prior to the time frame being analyzed.
First Time Visitors - The number of visitors who come to your site for the first time. A first time visitor is determined by the absence of a cookie.
Form - In the context of the web, a form is a data-entry mechanism generally created out of HTML in conjunction with a CGI script. A form is usually a static HTML page that presents the visitor with blanks, or fields. Upon entering data into the fields, the form is submitted and a script of some sort performs some type of action on the data, such as writing it to a file.
Frame - A rectangular region within the browser window that displays a web page alongside other pages in other frames.
GET Method - The GET method is a way of passing parameters of an HTTP request from the browser to the server. This method puts the parameters, usually separated by special characters such as ampersands ("&"), in the URL itself, which is viewable to the person using the browser. The other method is POST, which is used when the site does not want to pass the parameters in the URL. This is desirable when there is a large quantity of text to send to the server or the information is sensitive.
GIF - A graphics file type -- Graphics Interchange Format -- a compressed, bitmapped format often used on the web because of its good quality/compression ratio when used on certain image types, particularly those with large flat areas of color.
Graphic User Interface - (GUI) Pronounced "gooey". A method of controlling software using on-screen icons, menus, dialog boxes, and objects that can be moved or resized, usually with a pointing device such as a mouse.
Hits - Hits represent the counting of every file that is loaded on the page, every graphic and every style sheet in addition to the page view which is the actual html, asp, jsp, or cfm page in this case. The net result is that the number of hits will always be significantly higher than the number of page views. For example, a site could averages 15 million hits per month. However, this could translate into only on average 2 million page views per month or more simply, if you have 50 small images on your home page and one visitor views that page, you will get 51 hits. If you do not have any images, you will get one hit.
HTML - Hyper Text Markup Language is used to write documents for the World Wide Web and to specify hypertext links between related objects and documents.
HTTP - Hyper Text Transfer Protocol is a standard method of transferring data between a web server and a web browser.
Hardware - A computer and the associated physical equipment directly involved in the performance of data-processing or communication functions.
IIS - Microsoft Internet Information Server, or IIS as it's commonly called, is a popular web server software system for Windows operating systems. It is currently unavailable for other operating systems. For more information, see Microsoft.com.
IP Address - An identifier for a computer or device on a TCP/IP network. Networks using the TCP/IP protocol route messages based on the IP address of the destination. The format of an IP address is a numeric address written as four numbers separated by periods. Each number ranges from 0 to 255.
IP Address - A unique 32 bit Internet address consisting of 4 numbers separated by dots (periods). Every computer connected to the Internet is assigned an IP Address. Because people would find it very difficult to find and remember a Web site by its IP number, the Internet uses special computers known as Name Servers to assign ordinary names to IP Addresses.
ISP - Internet Service Provider. A company which provides other companies or individuals with access to, or presence on, the Internet. Most ISPs are also Internet Access Providers -- extra services include help with design, creation and administration of WWW sites, etc.
Impression - The single display of a given banner advertisement to an individual web user More
Interactive television (ITV) - Interactive Television is television with interactive content and enhancements. Interactive television provides richer entertainment and more information about what is showing. Literally it combines traditional TV watching with the interactivity of the Internet and personal computer.
Java - A C-derived, object-oriented programming language invented by Sun Microsystems. Java is designed to run on any type of computer hardware through an intermediary layer called a virtual machine, which translates Java instructions into native code for that particular computer.
Keyword - A keyword is a database index entry that identifies a specific record or document. Keyword searching is the most common form of text search on the web. Most search engines do their text query and retrieval using keywords. Unless the author of the web document specifies the keywords for her document (this is possible by using meta tags), it's up to the search engine to determine them. Essentially, this means that search engines pull out and index words that are believed to be significant. Words that are mentioned towards the top of a document and words that are repeated several times throughout the document are more likely to be deemed important.
Languages - This report details the primary language used by your visitors' browsers. Every time a page is requested from your site, it specifies a preferred language for the page. Understanding what languages your visitors use will help you customize content and to develop alternate pages for visitors who read different languages
Leakage - A type of dropout from customer engagement in the customer-centric framework that happens before any serious engagement with potential customers takes place. It represents customers whom you were able to acquire, but whom you were not able to convert More
Local Area Network - (LAN) A more-or-less self-contained network of interconnected computers (that may connect to the Internet), usually in a single office or building.
Log File - A file created by a web or proxy server that contains all of the access information regarding the activity on that server.
Log Format - Every log file is written in a particular format,. The major access log types are NCSA Extended Combined, which is commonly used by Apache; and W3C, which is commonly used by Microsoft IIS.
Log Rotation - Log Rotation is the practice of renaming a log file, often by adding a date-stamp, and storing it somewhere. This is done concurrently with creating a new log file for the storage of website usage data. Most log rotation is done on a daily basis.
Log file - A file created by a web or proxy server which contains all of the access information regarding the activity on that server. Each line in a log file generated by web server software is a hit, or request for a file. Therefore, the number of lines in a log file will be equal to the number of hits in the file, not counting any field definitions line(s) that may be present.
Meta Tag - A special HTML tag that provides information about a web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.
Multihome - A multihome, or load balanced, network means distributing processing and communications activity evenly across a computer network so that no single device is overwhelmed. Load balancing is especially important for networks where it's difficult to predict the number of requests that will be issued to a server. Busy websites typically employ two or more web servers in a load balancing scheme. If one server starts to get swamped, requests are forwarded to another server with more capacity.
NCSA - NCSA stands for the National Center for Supercomputing Applications. The NCSA developed several imporant web protocols and software systems, including the standard logging type used by Apache -- NCSA Extended Combined.
Navigation - Describes the movement of a user through a website or other application interface. This term also indicates the system of available links and buttons that the user can use to navigate through the website.
Network - A set of computers connected so that they can communicate and share information. Most major networks are connected to the global network-of-networks, called the Internet.
No Referral - The "(no referral)" entry appears in various Referrals reports in the cases when the visitor to the site got there by typing the URL directly into the browser window or using a bookmark/favorite. In other words, the visitor did not click on a link to get to the site, so there was no referral, technically speaking.
OS - (Operating System) Software designed to control the hardware of a specific data-processing system in order to allow users and application programs to employ it easily. (MacOS, Windows 95)
Online - A general term referring to anything connected to or conveyed through a communication network.
Organization - The classification to which a Domain Name belongs. Typical Suffixes are: .com = Commercial, .org = Organization, .edu = Educational, .int = International, .gov = Government, .mil = Military, .net = Network
Opt-in/opt-out - Opt-In is the action a person takes when he or she actively agrees, by email or other means, to receive communications. It requires tactics and mechanisms to encourage and allow people to become recipients. Opt-Out is the action a person takes when he or she chooses not to receive communications. It requires tactics and mechanisms by which people can ask to be removed reliably from an email list.
PDF - Portable Document Format. File format developed by Adobe Systems to allow for display and printing of formatted documents across platforms and systems. PDF files can be read on any system equipped with the Acrobat Reader software, regardless of whether or not your computer has the software that the document was created in.
PMML (Predictive Modeling Markup Language) - An effort by the Data Mining Group (DMG) to make predictive models interchangeable. PMML is based on XML. It supports a number of different statistical predictive model types.
Page View - The opportunity for a page to appear in a browser window as a direct result of a visitor's interaction with a website. The term "page" is used to represent the visitor's view of a website through the browser window. A page request does not guarantee that a visitor actually viewed the requested page. It only measures the opportunity for that page to have been delivered to the visitor. A page request will be valid even if the resource or information requested does not load to completion or otherwise become fully available to the requesting visitor. Pages may contain text, images, media objects or other online elements. However, only one page is counted per request. A request that is followed by an interstitial page (a page that appears in a separate browser window while a web page is loading), will only count as one page request. Cached pages (pages held in processor memory) are not counted in page-hit calculations, so as to have a system of measurement that replicates web log file data.
Path - A Path is defined as a series of clicks resulting in distinct pageviews. A Path cannot contain non-pages, such as image files. Each step in a path will have a name, such as "index.html".
Platform - A platform is a specific computer hardware and software operating system combination that represents a specific user's configuration and method of accessing the Internet. Common platforms include Windows NT/x86 (Microsoft Windows NT on a standard Intel-type PC), Mac PPC (Macintosh with Power PC processor), Red Hat Linux 6.1 x86 (Linux on a standard Intel-type PC).
Point-in-time services - Point-in-time services occur when customers are directed to your website to perform a well-defined task at a specific, often event-driven, time. Examples include payment for utility bills, product registrations, technical support, and customer satisfaction surveys
Port - A port is a distinct location on the web server at which point two-way communications can take place. Every type of network communication uses a specific port, including http, ftp, email, etc. Ports allow multiple protocols of communication to exist simultaneously on the same computer. The standard port for web traffic is 80, while the secure (encrypted) port is usually 443.
Post - There are two methods to send HTML form data to a server. GET, the default, will send the form input in an URL, whereas POST sends it in the body of the submission. The latter method means you can send larger amounts of data, and that the URL of the form results doesn't show the encoded form.
Protocol - An established method of exchanging data over the Internet.
Query Token - A Query Token is a special character in a GET-type URL that differentiates the main URL from the specific query. For example, in this URL: http://Stratigent.com/clientlogin.php?q=1201, the query token is the question mark.
Referral Errors - A Referral Error occurs whenever someone clicks on a link that points to your site but that contains a reference to a non-existent page or file. This action usually results in a "404 Not Found"-type error.
Referrals - A referral occurs when any hyperlink is clicked on that takes a web surfer to any page or file in another website; it could be text, an image, or any other type of link. When a web surfer arrives at your site from another site, the server records the referral information in the hit log for every file requested by that surfer. If a search engine was used to obtain the link, the search engine name and any keywords used are recorded as well.
Referrer - The URL of an HTML page that refers visitors to a site.
Returning Sessions - Returning Sessions represents the number of times unique visitors returned to your website during a specified time period.
Returning Visitors - The number of visitors who have been to your site prior to this report period and have come back. Returning visitors are determined by the cookie. Returning visitors are counted as unique returning visitors, that is, they are counted only once for the report period.
Reverse DNS - Name resolution software that looks up an IP address to obtain a domain name. It performs the opposite function of the DNS server, which turns names into IP addresses.
Robot - A robot is a program that runs automatically without human intervention. Typically, a robot is endowed with basic logic so that it can react to different situations it may encounter. One common type of robot is a content-indexing spider, or webcrawler.
Rotating Log Files - Rotating log files is the process of ceasing to write to a particular log, renaming the file (usually by appending the date), possibly moving it to another directory, and then instructing the web server software to open a new log file for writing. The primary reason to do this is to keep the size of log files in check and to ensure that Urchin has processed all available data. To actually complete the log rotation, some web servers, like IIS, must be restarted (stopped/started).
Scalable - Quality of an implementation that allows it to grow as the usage of the service increases.
Screen Resolution - The size of the monitor
Search Engine - A Search Engine is a program that searches documents for specified keywords and returns a list of the documents where the keywords were found, ranked according to relevance (or at least that's the intent). Although a search engine is really a general class of programs, the term is often used to specifically describe systems like Google and AltaVista that enable users to search for documents on the World Wide Web.
Search engine optimization - the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
Search Words - This report shows the search words and phrases that were used in search engines to reach your site. As this list grows, you will want to add missing words to your META KEYWORD tag on each page to increase search engine hits.
Server - A computer that hosts information available to anyone accessing the Internet or an internal intranet.
Session - A specific visit to a website that ends when the user has taken no further action after a given period of time - usually 30 minutes, indicating he or she is no longer `atâ€™ the site; sessions are also referred to as `visitsâ€™ More
Site Domains - Site Domains are all the valid domains (URLs) that point to a given websites. For example, the Site Domains for Stratigent are www.stratigent.com and stratigent.com
Software - The programs, routines, and symbolic languages that control the functioning of the hardware and direct its operation. Written programs or procedures or rules and associated documentation pertaining to the operation of a computer system and that are stored in read/write memory.
Source - Also know as source code. The actual text and commands stored in an HTML file (including tags, comments, and scripts) that may not be visible when the page is viewed with a web browser.
Spider - A spider is an automated program that "crawls" the Web, generally for the purpose of indexing web pages for use by search engines. Because most web pages contain links to other pages, a spider can start almost anywhere. As soon as it sees a link to another page, it goes off and fetches it. Large search engines have many spiders working in parallel.
Status Code - A status code, also known as an error code, is a 3-digit code number assigned to every request (hit) received by the server. Most valid hits will have a status code of 200 ("ok"). "Page not found" errors will generate a 404 error. Some commonly seen codes are in shown below in bold.
101 Switching Protocols
203 Non-Authoritative Information
204 No Content
205 Reset Content
206 Partial Content
300 Multiple Choices
301 Moved Permanently
302 Moved Temporarily
303 See Other
304 Not Modified
305 Use Proxy
400 Bad Request
401 Authorization Required
402 Payment Required
404 Not Found
405 Method Not Allowed
406 Not Acceptable
407 Proxy Authentication Required
408 Request Time-Out
411 Length Required
412 Precondition Failed
413 Request Entity Too Large
414 Request-URL Too Large
415 Unsupported Media Type
500 Server Error
501 Not Implemented
502 Bad Gateway
503 Out of Resources
504 Gateway Time-Out
505 HTTP Version not supported
Time Offset - Is the amount of time that a server logging in Greenwich Mean Time (GMT) needs to be adjusted to arrive at the correct local time for the site.
Time Zones - This report shows you the time zones that your visitors are in. This report will help you understand how your visitor base is distributed and if you have a particular customer base in a specific time zone.
Top-Level Domain - A Top-Level Domain (TLD) is the last part of a URL or domain name. For instance, the TLD of stratigent.com is ".com", and the TLD of google.co.uk is ".uk".
Total Unique Visitor Sessions - The total number of Sessions from identified Unique Visitors during the time period (Date Range) being analyzed.
URL - Uniform Resource Locator is a means of identifying an exact location on the Internet.
Unique Visitor Session - A Unique Visitor Session is a quantity of visitor interaction with a website for which the visitor can be tracked and declared with a high degree of confidence as being unique for the time period being analyzed.
Unique Visitors - Unique Visitors represents the number of unduplicated (counted only once) visitors for which the visitor can be tracked and declared with a high degree of confidence as being unique for the time period being analyzed. to your website over the course of a specified time period.
Unique IP Addresses - The number of unique IP addresses that visited the site in question during the given time frame. This is not to be confused with unique users. However, the count of unique IP addresses can serve as a lower bound for the number of unique users. IP addresses normally provide a fairly low count for unique users due to the fact that most mega proxies (AOL, MSN, ect) mask all of their users behind a single IP address and therefore appear as one user.
Unique Users - An unduplicated count of all individually identified machines that made a visit to a selected domain during a given analysis period.
Untraceable Session - A period of visitor interaction with a website for which the visitor cannot necessarily be distinguished as unique or not.
Usability Testing - Usability-testing is the measurement of how well a website aligns with the behaviours of online users, enabling them to complete their tasks efficiently, effectively, and satisfactorily.
User - A person who accesses a website; a user might be responsible for multiple visits to the site over a period of time, or make multiple visits during one session More
User Agent - A user agent is a generic term for any program used for accessing a website. This includes browsers (such as Internet Explorer or Netscape), robots and spiders, and any other software program that acts as an "agent" for a someone or something seeking information from a website.
Username - A Username is name used to gain access to a computer system. Usernames, and usually passwords, are required in multi-user systems. In most such systems, users can choose their own usernames and passwords.
Viral marketing - Spreading a brand message using word of mouth from a few points of dissemination. Typical techniques include using email messages, jokes, web addresses, film clips and games that get forwarded on electronically by recipients
Visit - A page request or a series of page requests by a visitor to a given domain. If, after the initial page request occurs and 30 minutes elapses without a subsequent page request, the visit session is closed. A new visit session is opened upon the next page request to the given domain.
Visitor - A Visitor is a construct designed to come as close as possible to defining the number of actual, distinct people who visited a website. There is of course no way to know if two people are sharing a computer from the website's perspective, but a good visitor-tracking system can come close to the actual number. The most accurate visitor-tracking systems generally employ cookies to maintain tallies of distinct visitors.
Visitor Session - A Visitor Session is a defined period of interaction between a Visitor (both unique and untrackable visitor types) and a website. The definition of a Session varies depending on the type of visitor tracking employed.
W3C - The W3C, or World Wide Web Consortium, is a standards body dedicated to ensuring interoperability between all the varied system and network types that comprise the World Wide Web part of the Internet. The W3C log format is commonly used by several web server software systems, such as Microsoft IIS. For more information, see the W3C website.
Web Server - This is a vague term whose meaning must be determined by the context in which it's used. It will mean one of two things: The physical computer that acts as a server. This is a computer just like any other. It is called a server because its main function is to deliver web pages. Often there is nothing particularly special about a server's hardware, it's only a server because of the software it runs. The software that serves the web pages (HTML). This special software runs all the time (it is a daemon-- pronounced demon) and listens for requests for web pages. When a request comes in from the web, the server software figures out which site itâ€™s for and sends out the requested file, which is usually the home page of the site (e.g., â€œindex.html).The most common type of web server software for UNIX platforms is Apache. Others include Netscape Enterprise and Zeus.
Website-performance efficiency - Website-performance efficiency is one of the factors that influences the dropouts in the customer-centric measurement framework. The technical performance of your website reflects its efficiency which, in turn, is a key to retaining customers.
Website URL - A Website URL is the complete address to a website. For example, the complete URL to stratigent.com is http://www.stratigent.com/.
Yellow Dog Linux - Yellow Dog Linux is variant of Red Hat Linux designed for Power PC CPU architectures, such as those sold by Apple and IBM.
Zeus - Zeus is a commercial web server software application that competes with Apache, Microsoft IIS, and iPlanet web server software systems.