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One of the real hot topics right now is customer engagement- and it's a nice notion that the customer wants to be as informed as possible but it's not necessarily true.
In the old days we couldn't accurately get information on...
Are social media and content marketing the glue that brings multi channel marketing together? Is it finally the year for mobile? Will companies focus on a more holistic online marketing approach?
I believe that 2012 will be somewhat less about talk and more...