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I recently worked with a client who was trying to compare her website and Facebook page. The metric she wanted to look at was visits but that caused several problems because people interact with these two channels very differently. Exposure to content...
It's not just best practices, it’s next practices. Online Marketing is all about information and people. Making connections that solve marketing problems and filtering out the noise in today’s environment of social and technological innovation can be...
A quick note to remind you that we have created a Google+ page for those interested in networking and learning more about Multi-Channel Analytics. You may be asking "what exactly is multi-channel analytics?" Well, hop on over to our Google+ page and see...