Nestor Archival Jr
The tag management landscape has grown and evolved in the past couple of years. As companies aim to either jumpstart or streamline their tag deployment process, tag management solutions have continuously improved to better meet the demand. Vendors have flourished,...
A friend’s post in Facebook caught my eye:
“I know everything.”
...
With more than 140 million users in the US, Facebook has become a powerful marketing and communication platform. Unfortunately for marketers who want to understand the impact of their Facebook presence, Facebook is not easy to measure. Using Facebook Insights (the...
In today’s world, Facebook is the biggest cog in the social media machine and is a ubiquitous part of modern popular culture. Since its inception in early 2004, Facebook has gradually developed from being an exclusive network of US universities to a global social...
Tagging is not always easy especially when trying to cultivate meaningful data. Depending on the website technology or supplemental service you are employing, it can be quite a challenge to go beyond adding your basic analytics tag....
Transforming the way clients leverage analytics has never been a uniform process. Sometimes the tactics we use vary from group to group within an organization. Having worked with several enterprise-level clients, I have observed that the techniques we apply depend on...
A WebTrends software client once asked me if there was a general guideline for the number of analysis servers that should be used as the number of profiles increases. In other words: “How many profiles can we have per analysis server?” WebTrends doesn...
On June 1st, Microsoft released Bing, the company’s next generation search engine and aspiring Google killer. Bing has gotten a...
One way to track referrals from a 301 redirect is to append a URL parameter. However, if you use a...
Ever wanted to do QA and use Fiddler for Firefox? Are you...
WebTrends Tag Builder 3.0 went live toward the end of March and presented the renewed panache and enthusiasm that has been building up in the WebTrends organization recently. On the v3.0 release, WebTrends Technical Support Manager Wayne Denman said, “This is the...
WebTrends recently released Tag Builder, a dynamic online tool used in creating advanced base tags for your site. Tag Builder produces a much improved set of tags from the one generated by the WebTrends user...
