tiffany zimmermann
As you grow, your reporting and analysis needs will grow with you. From my experience, working as a marketer in a multi-channel analytics company, I’d first start by saying that most companies aren’t using their analytics vendors to their full potential....
Black Friday and Cyber Monday came and went and consumers were led into a whole new shopping experience this holiday season. Over the last few months our retail clients have been focused on getting the right processes and tools in place to measure this year's...
What happens on Wall Street no longer stays on Wall Street and what happens in Vegas now ends up on YouTube. Reputations are volatile and loyalties are fickle. I am a marketing manager at Stratigent, and as a marketer I know that I can never be fully in control of our...
The corporate website is an intrical part to almost every organizations sales/marketing process and still remains the main point of interaction for corporations. The need has never been greater to understand, communicate, and interact with the online behaviors of...
Reports are the primary way that analysts communicate insight and drive change in their organizations. But as we are all aware numbers don’t speak for themselves. Have you gone through the process of defining your organizations KPI’s but find yourself...
On Monday afternoons we will be interviewing a member of the Stratigent team so you can get to know us a little better. This week, please welcome Tiffany, Marketing Manager at Stratigent.
Q: What is the first thing you do when you get into the...
I am continually amazed when I hear statistics like “76% of the total US population are connected online in some way,” and “in any point in time, more than 30% of the world population can go online to learn, create and share.” Just as the...
A growing number of people are trading items and favors between each other. With advancements in digital technology the web has made it possible to find an object or service they need, when they want it, and where they want it. Rather than finding these products and...
I have to admit upfront that I know little to nothing about football, which is a good thing presently, proving that the following is truly unbiased opinion. It is my goal to see if the power of free analytics tools and social analytics can predict who Manning will sign...
It's not just best practices, it’s next practices. Online Marketing is all about information and people. Making connections that solve marketing problems and filtering out the noise in today’s environment of social and technological innovation can be...
In the game Rock Paper Scissors, two opponents randomly toss out hand gestures, and each one wins, loses or draws with equal probability. It's supposed to be a game of pure luck, not skill — and indeed, if humans were able to be perfectly...
One of the real hot topics right now is customer engagement- and it's a nice notion that the customer wants to be as informed as possible but it's not necessarily true.
In the old days we couldn't accurately get information on...
KPI’s (Key Performance Indicators) for online media marketing are used to measure the web successes of brands. Some KPI examples for Facebook marketing include: comments, “Likes” to photos/posts, clicks on ads, and many more. Tracking these indicators...
Are social media and content marketing the glue that brings multi channel marketing together? Is it finally the year for mobile? Will companies focus on a more holistic online marketing approach?
I believe that 2012 will be somewhat less about talk and more...
