Web Analytics
SEO and the overall performance of a brands web site are often held in close proximity of each other. However when doing business and web analysis of your brand site the data points are usually miles apart. More often than not SEO related data is not included with the...
2011 has been quite a year for advancements in the web analytics space. Adobe released a new version of SiteCatalyst with advanced segmentation, Webtrends dived deeper into social analytics, Google announced an enterprise version of GA, and the list goes on. What has...
Last October, Google announced that it is making SSL the default search setting for users signed in to their Google Accounts. This change encrypts logged-in users’ search terms,...
Tagging is not always easy especially when trying to cultivate meaningful data. Depending on the website technology or supplemental service you are employing, it can be quite a challenge to go beyond adding your basic analytics tag....
I spend a lot of time helping clients figure out what to measure and helping them define solid KPI’s but once those KPI’s are deployed organizations often struggle with what the next steps are and, for example, what to do if the KPI’s are indicating a...
One of the biggest challenges facing today's enterprise organizations is how to manage and digest large quantities of data. For most companies, web analytics is only a piece of the puzzle. There are places outside of marketing where data is constantly being...
A common complaint I have heard from clients regarding Google Analytics involves losing one’s data to Google’s chasm-sized storage bins, never to be seen again. Sure, Google does provide a healthy API and a nice array of reporting, but what if you want to...
One of the most common pain points that I run across when dealing with strategy for organizations of any size is a lack of education amongst web analytics users. A lack of education in an organization can cause a great deal of pain and frustration, and can pose...
After working with dozens of clients across virtually all sectors, two of the biggest pain points I hear are (1.) how to calculate the impact each online channel has on the other, and if they have extra budget, (2.) what channel should they invest in to give them the...
Transforming the way clients leverage analytics has never been a uniform process. Sometimes the tactics we use vary from group to group within an organization. Having worked with several enterprise-level clients, I have observed that the techniques we apply depend on...
Feedback - when executed correctly - can improve results and strengthen organizations.
I have recently been thinking a lot about how analytics and the concept of feedback are related. After all, providing analysis is really a form of feedback - when it is...
As I stepped out of a meeting downtown and onto the train to head home, I was pretty shocked to see a significant amount of missed calls and about twice as many emails than I typically get during that timeframe. Little did I know that Omniture would be making news...
As you track your web initiatives, think about how much time you spend reconciling or explaining the differences between the numbers contained within your web analytics platform and other data sources (i.e. paid search, offline data, etc.) in a given week. ...
