Benchmarking
Dashboards are one of the sexier aspects of web analytics. They promise to transform boring data into visually-appealing business insight and almost everyone from marketing specialists to CMOs finds them alluring. Unfortunately, few dashboards live up to that hype....
Effective KPI definition is a foundational component of any good web analytics strategy. Organizations often struggle to build that foundation because they have put too much focus on either the strategic or tactical elements of KPI definition. On one end of the...
In 2009, our CEO, Josh Manion wrote a newsletter on "Emerging Trends". In that edition, Josh referred to Accuracy with Ease - asserting that IT will begin to play a decreasing role in click-stream data collection as companies begin to use new...
Today’s marketers are responsible for utilizing a value-driven approach towards their organizations short and long term online marketing initiatives. Three of the primary approaches towards deriving that value include: Site Optimization, Business Process...
6) Emphasize the Important / Deemphasize the Less Important
Charts typically display a lot of information, so the reader needs a quick way to determine which elements are most important. This requires both emphasizing the important and...
This month, I'd like to introduce a guest writer to Websight, Jennifer Veesenmeyer, Manager, Consulting Services at Stratigent. Jennifer specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining...
We will continue with a sequel to our prior newsletter and provide specific situations where Report Trees can be used to bring structure and efficiency to the reporting process.
As mentioned in Part 1 of this series, Report Trees are useful not only for...
From Burden to Beacon
For the typical web analyst, report creation and delivery is a necessary, but very time-consuming process. Often, it limits your ability to move forward with higher-value activities and initiatives. If creating...
This month's newsletter is devoted to a topic that I think will increase in importance over the next few years, namely KPI dashboards and the best practices for their use. I am often asked "What is the best way to present or provide web analytics data to the...
Importance of KPI's
KPI's are merely the quantitative measurements which reflect critical success criteria as defined by the stakeholders of a website. KPI's, if used correctly, will often act as the critical bridge connecting the...
As the old adage goes “Work Smarter, Not Harder.” You can apply this rule of thumb to your online marketing initiatives by taking advantage of technology that can help you become a more effective marketer. Your web analytics program should serve as the...
Typically, I write exclusively about leveraging the data that is collected directly from your organization’s own website via tools like Omniture, WebTrends, Visual Sciences, Google Analytics, etc. For this month’s newsletter, I’ll be looking beyond...
