Upcoming Webcast

Just a quick post today to let everybody know about a webcast that I will be doing for the WAA with Akin Arikan and Bryan Eisenberg on testing and how to build a testing program within your organization.

Below is a synopsis of the webinar and registration information. We hope you can join us for this educational event!

Testing, testing, testing. Anybody can test. So why don't you?

Join us on February 5 at 11am CST for a WAA webcast on testing and optimization best practices. While digging for nuggets of insight in web analytics is one method of finding gold, the mainstream method is to improve success rates by testing alternative layouts, content, offers, ads, etc. and picking the winners. There are so many ways that web marketers can go after testing today. You can do it yourself. You can use free test automation solutions and of course high-end multivariate testing solutions. There are ups and downs to each approach. Which approach is right for you and how do you get off the couch and into the trenches now?

Join a renowned panel including Akin Arikan from Unica, Bryan Eisenberg from FutureNow, Inc. and Josh Manion of Stratigent for an insightful discussion and join in with your own questions to the panel! For more information, or to register, please visit: http://register.webcastgroup.com/event/?wid=0840205094502.